Module: Explore During an inspiring exchange with our client, we brought Clayton Christensen's \"jobs to be done<\/strong>\" theory into play: \"People don't buy products. They hire them to do a job for them. So let's go job hunting!<\/strong>\"<\/p>\n\n\n\n A comprehensive JTBD mapping<\/strong> followed. Psychological in-depth interviews and observations were used to uncover possible jobs of a cream cheese<\/strong>. Their functional, emotional and symbolic dimensions were explored. A representative online survey followed to validate the relevance of the jobs and their facets.<\/p>\n\n\n\n The result: a new model for thinking and planning with new KPIs<\/strong> that can be used in both product development and marketing.<\/p>\n\n\n\n <\/p>\n\n\n\n Ang\u00e8s Wiegand<\/a><\/strong> | Senior Sensory Manager Bei einem inspirierenden Austausch mit unserem Kunden brachten wir die Jobs-to-be done-Theorie ins Spiel: Welche Jobs hat euer Produkt? Und wie k\u00f6nnen wir daraus neue Innovationsimpulse ableiten? <\/p>","protected":false},"author":1,"featured_media":2289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":20,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"predecessor-version":[{"id":6754,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/1190\/revisions\/6754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media\/2289"}],"wp:attachment":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Keywords: Jobs-to-be-done, innovation context, market mapping, multi-method approaches<\/strong> <\/p>\n\n\n\n\n
\"In blind tasting, we always strive to be better than our main competitor. But is that sufficient? Isn't that somewhat one-dimensional? Isn't a good cream cheese about more than just being 'delicious'?\" <\/em><\/p>\n<\/blockquote>\n\n\n\n
Want to learn more? Talk to ...<\/p>\n\n\n\n
agnes.wiegand@isi-insights.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"