Module: Explore During an inspiring exchange with our client, we brought Clayton Christensen's \"jobs to be done<\/strong>\" theory into play: \"People don't buy products. They hire them to do a job for them. So let's go job hunting!<\/strong>\"<\/p>\n\n\n\n A comprehensive JTBD mapping<\/strong> followed. Psychological in-depth interviews and observations were used to uncover possible jobs of a cream cheese<\/strong>. Their functional, emotional and symbolic dimensions were explored. A representative online survey followed to validate the relevance of the jobs and their facets.<\/p>\n\n\n\n The result: a new model for thinking and planning with new KPIs<\/strong> that can be used in both product development and marketing.<\/p>\n\n\n\n <\/p>\n\n\n\n Ang\u00e8s Wiegand<\/a><\/strong> | Senior Sensory Manager Bei einem inspirierenden Austausch mit unserem Kunden brachten wir die Jobs-to-be done-Theorie ins Spiel: Welche Jobs hat euer Produkt? Und wie k\u00f6nnen wir daraus neue Innovationsimpulse ableiten? <\/p>","protected":false},"author":1,"featured_media":2289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
Keywords: Jobs-to-be-done, innovation context, market mapping, multi-method approaches<\/strong> <\/p>\n\n\n\n\n
\"In blind tasting, we always strive to be better than our main competitor. But is that sufficient? Isn't that somewhat one-dimensional? Isn't a good cream cheese about more than just being 'delicious'?\" <\/em><\/p>\n<\/blockquote>\n\n\n\n
Want to learn more? Talk to ...<\/p>\n\n\n\n
agnes.wiegand@isi-insights.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"