Module:\u00a0Co-Create\u200b This was the starting point for a large brewery when we started talking. Not all innovation projects start with market gaps or unmet needs, many start with new technologies. <\/p>\n\n\n\n In a 4-day design sprint<\/strong>, we worked with a cross-functional customer team to develop not only a comprehensive understanding of potential target markets and product paths<\/strong>, but also specific product concepts<\/strong>. And we got qualitative feedback directly from potential users<\/strong>.<\/p>\n\n\n\n The result: a symbiosis of two existing product categories, a good first feeling for target group resonance, and a real motivation boost for the client team and new confidence in their own creative and analytical abilities... Agile teamwork at its best! <\/strong><\/p>\n\n\n\n Joachim Haag<\/a><\/strong> | Managing Director Nicht alle Innovationsprojekte starten mit Marktl\u00fccken oder unerf\u00fcllten Bed\u00fcrfnissen, viele eben auch mit neuen Technologien. Wie kommen wir davon zu neuen Produktkonzepten? Mit Design Sprints<\/p>","protected":false},"author":1,"featured_media":2292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
Keywords: Design Sprint, Co-Creation, Agile Innovation, Beverages <\/strong><\/p>\n\n\n\n\n
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\"We have this great new technology - but what are we going to make of it? It could be anything from a regular beer to a soda pop for grown-ups!\" <\/em> <\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n
Want to learn more? Talk to ...<\/p>\n\n\n\n
joachim.haag@isi-insights.com<\/a><\/p>\n\n\n\n