Module:\u00a0Co-Create\u200b Only one thing was missing: the product itself. The recipe. The heart of it all. <\/strong><\/p>\n\n\n\n So, together with the R&D team, we embarked on the development of this core. In qualitative decoding workshops<\/strong>, we explored the relationship between concept elements and sensory codes. Using an experimental design, the first prototypes were developed<\/strong> from these codes.<\/p>\n\n\n\n A sensory expert panel objectively described the perception of the prototypes<\/strong>. Simultaneously, we measured the implicit associations<\/strong> that the recipes elicited in consumers. By linking the two data sets in a statistical model<\/strong>, we were able to identify which sensory characteristics were responsible for the relevant associations \u2014 and where the prototypes still had potential for improvement.<\/p>\n\n\n\n One iteration<\/strong> later, we were there: A recipe perfectly tailored to the marketing concept<\/strong> that now warms yogurt lovers' hearts.<\/p>\n\n\n\n Sven Henneberg<\/a> <\/strong>| Senior Sensory Manager Da lag es also \u2013 frisch aus dem Strategiemeeting: Das Marketing-Konzept f\u00fcr einen neuen\u00a0Joghurt-Snack. In allen Details beschrieben: Demand Space, wichtigste Nutzendimensionen,\u00a0 Kernzielgruppe, erste Verpackungs-Scribbles\u2026\u00a0<\/p>\n Only one thing was missing: the product itself. The recipe. The heart of it all.<\/p>","protected":false},"author":1,"featured_media":2295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-2431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
Keywords: Sensory Decoding, Drivers of Benefits, Design of Experiments, Implicit Testing <\/strong><\/p>\n\n\n\n
\nThere it was: the marketing concept for a new yogurt snack, fresh from the strategy meeting. Described down to the last detail: Demand space, key benefit dimensions, core target audience, initial packaging scribbles...<\/p>\n\n\n\n
Want to learn more? Talk to ...<\/p>\n\n\n\n
sven.henneberg@isi-insights.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"