Module:\u00a0Co-Create\u200b Only one thing was missing: the product itself. The recipe. The heart of it all. <\/strong><\/p>\n\n\n\n So, together with the R&D team, we embarked on the development of this core. In qualitative decoding workshops<\/strong>, we explored the relationship between concept elements and sensory codes. Using an experimental design, the first prototypes were developed<\/strong> from these codes.<\/p>\n\n\n\n A sensory expert panel objectively described the perception of the prototypes<\/strong>. Simultaneously, we measured the implicit associations<\/strong> that the recipes elicited in consumers. By linking the two data sets in a statistical model<\/strong>, we were able to identify which sensory characteristics were responsible for the relevant associations \u2014 and where the prototypes still had potential for improvement.<\/p>\n\n\n\n One iteration<\/strong> later, we were there: A recipe perfectly tailored to the marketing concept<\/strong> that now warms yogurt lovers' hearts.<\/p>\n\n\n\n Sven Henneberg<\/a> <\/strong>| Senior Sensory Manager Da lag es also \u2013 frisch aus dem Strategiemeeting: Das Marketing-Konzept f\u00fcr einen neuen\u00a0Joghurt-Snack. In allen Details beschrieben: Demand Space, wichtigste Nutzendimensionen,\u00a0 Kernzielgruppe, erste Verpackungs-Scribbles\u2026\u00a0<\/p>\n Only one thing was missing: the product itself. The recipe. The heart of it all.<\/p>","protected":false},"author":1,"featured_media":2295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-2431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/2431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/comments?post=2431"}],"version-history":[{"count":14,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/2431\/revisions"}],"predecessor-version":[{"id":6751,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/2431\/revisions\/6751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media\/2295"}],"wp:attachment":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media?parent=2431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/categories?post=2431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/tags?post=2431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Keywords: Sensory Decoding, Drivers of Benefits, Design of Experiments, Implicit Testing <\/strong><\/p>\n\n\n\n
\nThere it was: the marketing concept for a new yogurt snack, fresh from the strategy meeting. Described down to the last detail: Demand space, key benefit dimensions, core target audience, initial packaging scribbles...<\/p>\n\n\n\n
Want to learn more? Talk to ...<\/p>\n\n\n\n
sven.henneberg@isi-insights.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"