Module: Validate Florence Schuch<\/strong><\/a> | Sensory Project Manager Snifftests f\u00fcr Bodylotion auf der Haut, f\u00fcr Weichsp\u00fcler an der Flasche oder dem Handtuch – aber f\u00fcr Klosteine?<\/p>\n Man riecht nicht am Klostein und man taucht nicht ein in die Toilette, sondern der Duft breitet sich im Raum aus. Und da steht er eine Weile. Und entwickelt sich. Und gef\u00e4llt oder eben nicht. Und l\u00f6st spontane Assoziationen aus.<\/p>","protected":false},"author":1,"featured_media":2287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-4792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
Keywords: Fragrance Screening, Central Location Testing, Implicit Testing<\/strong><\/p>\n\n\n\n
Sniff tests - for body lotion on the skin, for fabric softener in the bottle or on the towel... but for toilet blocks?
\n\nYou don't smell directly on the toilet block and you don't dive into the toilet - the smell spreads through the room. And it stays there for a while. And develops. And you like it or you don't like it. And it triggers spontaneous associations.
\n\nIn order to do justice to the \"special nature of toilet blocks\" and to achieve our client's goals, we decided on an unusual setup<\/strong>: We rented a small hotel wing<\/strong>. One room per fragrance. With fixed paths for consumers based on an experimental design<\/strong>. And with fancy approaches from our methodological toolbox, such as implicit testing<\/strong>, which captures spontaneous associations with the fragrances.
\n\nSensory marketing research<\/strong> is much more than a product and a questionnaire - it's about stimulus presentation, intelligent experimentation and a multitude of organizational details in search of creative solutions.<\/p>\n\n\n\n
Want to learn more? Talk to ...<\/p>\n\n\n\n
florence.schuch@isi-insights.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"