Module: Validate The question: How on earth do you screen, prioritize, sort, or concretize this mass of ideas and concepts? How do you link them to target audiences and the company's brands?<\/strong><\/p>\n\n\n\n Together with our client, we developed and implemented a digital concept screener <\/strong>. From advising on stimulus formats and selecting test criteria (including regular meta-analyses and ongoing optimization), to custom development of a digital insights platform <\/strong> by our software team, to regular testing worldwide.<\/p>\n\n\n\n What is this platform? A central place for ideas and inspiration<\/strong>, internal benchmarking<\/strong>, a filter for concepts<\/strong>, and a source of knowledge<\/strong> for developing and testing ideas, product and service concepts.<\/p>\n\n\n\n Torsten Koch<\/a><\/strong> | Senior Associate Digital Solutions Auf die richtigen „Pferde“ setzen \u2013 mithilfe digitaler Insightsplattformen. Der Kunde: Eines der gro\u00dfen deutschen Technologieunternehmen. Mit Innovation in der DNA. Mit Unmengen von F&E- und Innovations-Teams und UX\/CX-Designern. Und mit noch mehr spannenden neuen Produkt- und Servicekonzepten f\u00fcr eine noch bessere Zukunft.
Keywords: Concept testing, Online surveys, Digital insights platforms<\/strong><\/p>\n\n\n\n
The client: One of Germany's largest technology companies. With innovation in their DNA. With tons of R&D and innovation teams and UX\/CX designers. And even more exciting product and service concepts for a better future.<\/p>\n\n\n\n
Want to learn more? Talk to ...<\/p>\n\n\n\n
torsten.koch@isi-insights.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"
\nDie Frage: Wie um alles in der Welt soll man diese Masse an Ideen und Konzepten screenen, priorisieren, aussortieren oder weiter konkretisieren? Mit Zielgruppen in Verbindung bringen und mit den Marken des Konzerns.<\/p>","protected":false},"author":1,"featured_media":2290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-4794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/4794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/comments?post=4794"}],"version-history":[{"count":17,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/4794\/revisions"}],"predecessor-version":[{"id":6742,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/4794\/revisions\/6742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media\/2290"}],"wp:attachment":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media?parent=4794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/categories?post=4794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/tags?post=4794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}