Module:\u00a0Improve\u200b As part of a regular benchmark exercise across key markets<\/strong>, we had to deliver some bad news to one of the big plant-based pioneers: We need to work on your chicken chunks \u2014 there is room for improvement!<\/strong><\/p>\n\n\n\n No sooner said than done. We wanted to work together to better understand what actually makes up the typical taste of meat<\/strong> and how we can recreate it in a vegan way<\/strong> \u2014 resulting in the \"decoding meaty taste\" project<\/strong>. To identify the drivers of liking and the ideal sensory profile<\/strong>, the best animal and plant-based products from several European countries were evaluated by consumers and objectively described by trained sensory panels. Based on the results, R&D developed new, improved prototypes<\/strong>. These were once again profiled by our panel of experts, and - MAGICALLY - our statistical model predicted which recipes would be most popular with consumers<\/strong>.<\/p>\n\n\n\n With these recipes and these recipes only, the final step was to validate them through an in-home use test<\/strong>. Lo and behold, the new chicken chunks are a complete success!<\/p>\n\n\n\n Viktoria Heinrich<\/strong><\/a> | Senior Sensory Manager In einem regelm\u00e4\u00dfigen Benchmarking in den wichtigsten Kernm\u00e4rkten mussten wir einem
Keywords: Benchmarking, Drivers of Liking, Multi-method approaches<\/strong><\/p>\n\n\n\n
Vegan meat alternatives \u2014 one of our dearest playgrounds!<\/strong><\/p>\n\n\n\n
Want to learn more? Talk to ...<\/p>\n\n\n\n
viktoria.heinrich@isi-insights.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"
\nder gro\u00dfen Plant-Based-Pioniere schlechte Nachrichten \u00fcberbringen: Wir m\u00fcssen ran an
\nEure Chicken Chunks \u2013 da gibt es Luft nach oben!<\/p>","protected":false},"author":1,"featured_media":2293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[20],"class_list":["post-5727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case","tag-purpose"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t