{"id":5727,"date":"2024-01-03T17:56:51","date_gmt":"2024-01-03T16:56:51","guid":{"rendered":"https:\/\/sensory-futures.com\/?p=5727"},"modified":"2024-07-10T09:20:38","modified_gmt":"2024-07-10T07:20:38","slug":"hey-vegan-chickenlets-get-tasty","status":"publish","type":"post","link":"https:\/\/isi-insights.com\/en\/hey-vegan-chickenlets-get-tasty\/","title":{"rendered":"Hey vegan chicken\u2026let\u2018s get tasty!"},"content":{"rendered":"

With \"decoding meaty taste\" to exciting meat alternatives<\/h2>\n\n\n\n

Module:\u00a0Improve\u200b
Keywords: Benchmarking, Drivers of Liking, Multi-method approaches<\/strong><\/p>\n\n\n\n


Vegan meat alternatives \u2014 one of our dearest playgrounds!<\/strong><\/p>\n\n\n\n

As part of a regular benchmark exercise across key markets<\/strong>, we had to deliver some bad news to one of the big plant-based pioneers: We need to work on your chicken chunks \u2014 there is room for improvement!<\/strong><\/p>\n\n\n\n

No sooner said than done. We wanted to work together to better understand what actually makes up the typical taste of meat<\/strong> and how we can recreate it in a vegan way<\/strong> \u2014 resulting in the \"decoding meaty taste\" project<\/strong>. To identify the drivers of liking and the ideal sensory profile<\/strong>, the best animal and plant-based products from several European countries were evaluated by consumers and objectively described by trained sensory panels. Based on the results, R&D developed new, improved prototypes<\/strong>. These were once again profiled by our panel of experts, and - MAGICALLY - our statistical model predicted which recipes would be most popular with consumers<\/strong>.<\/p>\n\n\n\n

With these recipes and these recipes only, the final step was to validate them through an in-home use test<\/strong>. Lo and behold, the new chicken chunks are a complete success!<\/p>\n\n\n\n


Want to learn more? Talk to ...<\/p>\n\n\n\n

Viktoria Heinrich<\/strong><\/a> | Senior Sensory Manager
viktoria.heinrich@isi-insights.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

In einem regelm\u00e4\u00dfigen Benchmarking in den wichtigsten Kernm\u00e4rkten mussten wir einem
\nder gro\u00dfen Plant-Based-Pioniere schlechte Nachrichten \u00fcberbringen: Wir m\u00fcssen ran an
\nEure Chicken Chunks \u2013 da gibt es Luft nach oben!<\/p>","protected":false},"author":1,"featured_media":2293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[20],"class_list":["post-5727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case","tag-purpose"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/5727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/comments?post=5727"}],"version-history":[{"count":5,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/5727\/revisions"}],"predecessor-version":[{"id":6405,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/5727\/revisions\/6405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media\/2293"}],"wp:attachment":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media?parent=5727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/categories?post=5727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/tags?post=5727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}