{"id":6334,"date":"2024-01-14T13:07:42","date_gmt":"2024-01-14T12:07:42","guid":{"rendered":"https:\/\/sensory-futures.com\/?p=6334"},"modified":"2024-07-15T11:30:48","modified_gmt":"2024-07-15T09:30:48","slug":"zum-speed-dating-mit-bbq-flavor","status":"publish","type":"post","link":"https:\/\/isi-insights.com\/en\/zum-speed-dating-mit-bbq-flavor\/","title":{"rendered":"Speed dating with BBQ flavor"},"content":{"rendered":"<h2 class=\"wp-block-heading\">How to learn about new flavors without direct competition<\/h2>\n\n\n\n<p><strong>Module:\u00a0Co-Create\u200b<br>Keywords:&nbsp;Flavor&nbsp;exploration, Expert Sensory, Rapid Methods, Consensus&nbsp;Profiling\u200b<\/strong><br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><br><em>Barbecue flavor?! Sounds great for our product... no one else has it yet! But how can we learn more about it quickly and on a lean budget? There aren't even any direct competitors...\"<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>True. But it doesn't matter, we can still do the learning!<\/p>\n\n\n\n<p>And so we went out with the customer's R&amp;D team and bought products with a BBQ flavor... from potato chips to barbecue sauce to frozen pizza. Just about anything we could get our hands on.<\/p>\n\n\n\n<p class=\"translation-block\">These products were described by one of our <strong>trained sensory experts panel<\/strong> using highly efficient <strong>consensus profiling<\/strong> techniques. The panel developed descriptive attributes, mapped the products, and created a detailed <strong>map of the BBQ cosmos<\/strong>.<\/p>\n\n\n\n<p class=\"translation-block\">And the customer's R&amp;D team? Bursting with ideas, they identified several promising BBQ routes and had an ideal <strong>starting point for developing their first prototypes<\/strong>... Not bad at all, this sort of speed dating with new flavors!<\/p>\n\n\n\n<p><br><strong>Want to learn more? Talk to ...<\/strong><\/p>\n\n\n\n<p><strong><a href=\"\/en\/ruth-katrin.schaedlich@isi-insights.com\/\">Ruth Sch\u00e4dlich<\/a><\/strong> | Senior Sensory Manager <br><a href=\"mailto:ruth.schaedlich@isi-insights.com\">ruth.schaedlich@isi-insights.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Wie k\u00f6nnen wir auf die Schnelle, mit schlankem Budget und ohne direkte Konkurrenten etwas \u00fcber neue Flavors lernen? Mit Experten-Panels und effizienten Methoden<\/p>","protected":false},"author":1,"featured_media":6337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-6334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/6334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/comments?post=6334"}],"version-history":[{"count":10,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/6334\/revisions"}],"predecessor-version":[{"id":7562,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/6334\/revisions\/7562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media\/6337"}],"wp:attachment":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media?parent=6334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/categories?post=6334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/tags?post=6334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}