Module:\u00a0Improve\u200b What can we say: Of course you should! <\/strong>To align the brand concept with the core offering. How to do it?<\/p>\n\n\n\n First, we wanted to deeply understand the psychology of both brands<\/strong>. We conducted in-depth interviews to explore purchase motivations and jobs to be done. At the same time, we built a first bridge to the sensory experience<\/strong>. In an \"oral drama<\/strong>\", the chocolate eaters were asked to dissect their sensory experience and describe it in detail. Interesting correlations<\/strong> emerged: thick pieces, biting, dry dissolution in the mouth and the image as a functional aid for one brand. Rounded corners, melting consistency, chocolate fountain feeling in the mouth and \"hugging\" for the other brand.<\/p>\n\n\n\n It was interesting to see how the experience evolved over time<\/strong>: we objectively described this in our sensory expert panel using time intensity method<\/strong> and helped to optimize it by linking it to consumer data<\/strong>. May the chocolate fountain be even more embracing in the future!<\/p>\n\n\n\n Joachim Haag<\/a><\/strong> | Managing Director Unser Auftrag: Das sensorische Erlebnis des Produkts auf das Markenkonzept abzustimmen. Wie funktioniert das im Detail? In diesem Fall mit einer Kombination aus Tiefeninterviews, sensorischen Expertenpanels und Konsument*innen-Urteilen<\/p>","protected":false},"author":1,"featured_media":6362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-6361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/6361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/comments?post=6361"}],"version-history":[{"count":7,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/6361\/revisions"}],"predecessor-version":[{"id":6740,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/posts\/6361\/revisions\/6740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media\/6362"}],"wp:attachment":[{"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/media?parent=6361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/categories?post=6361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isi-insights.com\/en\/wp-json\/wp\/v2\/tags?post=6361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Keywords: Sensory Decoding, Jobs-to-be-done, Time Intensity, Multi-method approaches<\/strong><\/p>\n\n\n\n\n
\"We have a completely different brand positioning than the competition. They are a kind of functional helper from the outside. We convey an emotional warmth, a feeling of enclosure... Can we underpin this even more with our product's sensory experience?\"<\/em><\/p>\n<\/blockquote>\n\n\n\n
Want to learn more? Talk to ...<\/p>\n\n\n\n
joachim.haag@isi-insights.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"