The sound of chocolate

Wie übersetzt man ein Geschmackserlebnis in Klangwelten? Mit Sensory Branding und Co-Creation im Netzwerk par excellence. Für den passenden Sound zum Flagship-Store unseres Kunden haben wir mit trainierten Expertenpanels, Sounddesign und Konsumententests…

How to translate taste experiences into sonic worlds

Module: Co-Create​
Keywords: Sensory Branding, Multi-method approaches, Temporal Dominance of Sensations​

"We recently opened our House of Chocolate, a mixture of brand experience world and flagship store... But it's kind of... quiet!"

Of course, we are happy to jump at the chance to get started!

"What about the sound of chocolate? Translating the taste experience into sounds? That would be a hit!" 

(Sorry for the bad puns)

Sensory branding and network co-creation par excellence followed. A trained panel of sensory experts used the TDS (Temporal Dominance of Sensations) approach to describe the taste of dark chocolate. The attributes and their progression served as a briefing for a sound designer from the isi ecosystem. He jumped in head over heels and started working.

Three sounds were created. In a sound-accompanied tasting session, chocolate eaters rated how well the sounds matched the taste experience. Based on the results, we worked with our client to select the winning sound.

And now? Visitors' mouths (no, not their ears, we'll save that pun!) are watering from their first steps in the House of Chocolate.

Want to learn more? Talk to ...

Dag Piper | Head of Growth & Change Design

These cases might also whet your appetite


Searching a job for plain cream cheese

During an inspiring exchange with our customer, we brought the jobs to be done theory into play: What jobs does your product have? And how can we turn them into new...

Speed dating with BBQ flavor

How can we learn about new flavors quickly, on a lean budget, and without direct competition? With expert panels and efficient methods...

From oral dramas and chocolate fountain effects

Our mission: to align the sensory experience of the product with the brand concept. What does that mean in detail? In this case, with a combination of in-depth interviews, sensory...