We are experts in understanding how people feel, think and buy. From this, we derive recommendations for successful and sustainable strategies, concepts, and products. We work in food & beverages, FMCG, household appliances, consumer electronics and many other sectors. Our clients are global corporations, SMEs, and innovative grownups.
As the world gets more complicated, we make it easier. Get an overview.
With our 4 isi-ways, we support you throughout the entire product development cycle and beyond.
With our 4 isi-ways, we support you throughout the entire product development cycle and beyond.
We've got the right methods for your challenge! From face-to-face to digital, from quantitative to qualitative.
We've got the right methods for your challenge! From face-to-face to digital, from quantitative to qualitative.
Get a glimpse of tomorrow's trends and see where our expertise lies.
We support companies along the entire „Insights & Innovation Journey“! From exploring initial opportunities to improving existing products & portfolios.
We help you understand the consumer world and the context for new product development. We do this using the following approaches:
Together, we rethink and revise existing ideas, concepts and products. For example, we can help you understand whether product and packaging prototypes are ready for market or in need of further revision. We use the following approaches:
We validate ideas, concepts, prototypes, and market-ready products with current and potential customers. In doing so, we support "go" or "no-go" decisions. Our focus is on sensory product and use testing. Whether in our sensory labs or at the customer's homes. These are our methods:
... we can support all approaches with custom digital insights platforms.
We help to keep product portfolios up to date and innovative, and to make sure that they are able to withstand the current competition in the market. In order to achieve this, we use the following approaches:
We combine full-service market research (quantitative & qualitative, digital and face-to-face) with sensory product research (consumer and expert sensory research).
For each challenge, we develop a customized study design that may include the following approaches and methods
e.g., product, design, and use tests — in our isi sensory labs at 4 locations in Germany or worldwide via our partner network
worldwide, e.g., product and use studies in a real-life usage context
Psychological in-depth interviews, qualitative consumer sessions / focus groups, moderated online forums, online diaries, co-creation sessions, design sprints
worldwide, e.g. U&A, idea and concept screening, target group segmentation, tracking studies, design tests, conjoint analyses
e.g., for standardized idea, concept, and product tests, brand tracking, etc.
Objective description of sensory perception in trained expert panels, e.g. with...
full profile approaches like QDA or spectrum,
rapid approaches like napping, sorting, flash profiling,
dynamic approaches like TDS or time intensity,
difference or similarity tests
trends & topics
The world is changing. Our expertise and deep knowledge helps you turn current trends & topics into opportunities for new strategies and product experiences .
Eat plants, not friends! Healthier, more sustainable, better for animals: alternative protein sources are gaining ground. For example, as a substitute for meat or milk. The important thing is...
What advantage does a B instead of a C provide? How does changing the recipe affect taste and perception? We help you optimize your products...
We help startups make good decisions! We don't bore you with statistics and detailed market research discussions. Instead, we provide quick and easy access to...
In Germany, we say "self-praise stinks", but fragrance is our specialty. We help develop the ideal fragrance with the right intensity — for personal care products...
Read about selected Customer Cases and learn more about the latest industry insights in the trends & topics section
Startup support and fast access to test studios
insightsgarage.com - We help startups make good decisions! With the Insights Garage, we offer solutions specifically tailored to start-ups and growing companies. These include user testing to determine product performance, taste expectations, and willingness to pay. Get started...
teststudiofinder.com — A booking.com for test studios around the world? There is one! Right here. We have established a high quality network of partner agencies around the world. With the Teststudio Finder we make this network easily accessible.
isi. sensory futures
Institut für Sensorikforschung und Innovationsberatung GmbH
We help you understand the consumer world and the context for new product development. We do this using the following approaches:
Together, we rethink and revise existing ideas, concepts and products. For example, we can help you understand whether product and packaging prototypes are ready for market or in need of further revision. We use the following approaches:
We validate ideas, concepts, prototypes, and market-ready products with current and potential customers. In doing so, we support "go" or "no-go" decisions. Our focus is on sensory product and use testing. Whether in our sensory labs or at the customer's homes. These are our methods:
... we can support all approaches with custom digital insights platforms.
We help to keep product portfolios up to date and innovative, and to make sure that they are able to withstand the current competition in the market. In order to achieve this, we use the following approaches: